AI Insights · Timothy · January 2021
Q4 2020 Drawing & Coloring Apps Performance on iOS in the UK
A look at the top 5 drawing and coloring apps' performance on the iOS platform in the United Kingdom during the fourth quarter of 2020, showcasing download and user engagement trends.
In the fourth quarter of 2020, the UK's iOS platform saw significant activity within the Drawing & Coloring category. Data from Sensor Tower provides insights into the performance of the top applications in this creative niche.
Color by Number：Coloring Games experienced a notable increase in weekly active users, growing from 70K in late September to over 122K by the end of December. Downloads peaked in the week of December 21 with nearly 26K, while revenue also saw a rise, reaching $16K in the final week of December.
Colorfy: Coloring Book Games, another popular app, showed a fluctuating trend in downloads, with a high point of over 6K in the week of December 21. Weekly active users saw a spike in November, reaching over 11K, though this number slightly decreased to 10K by the year's end.
Sandbox - Pixel Art Coloring stood out with its high weekly active users, which escalated from 318K in late September to over 552K in the last week of December. Downloads saw a significant jump in the week of December 21, hitting 11K, while revenue remained relatively stable, ending the year at $8K.
Pixel Art － Color by Number also witnessed an upward trend in weekly active users, climbing from 89K to over 101K by the end of December. Downloads reached their zenith in the same period with over 12K, and revenue increased to $7K.
Lastly, Gallery: Coloring Book & Decor observed a steady climb in weekly active users, from 44K to 42K, with a slight dip at the end of the quarter. Downloads peaked at 3K in the last week of December, while revenue exhibited a modest rise, concluding at $5K.
For more detailed insights and data, Sensor Tower's platform offers an extensive overview of app performance metrics.
